Your professional bio isn't just your about page copy.
As part of your online marketing, about page copy is geared towards sales copy. An about page showcases your credibility with a copywriting formula that leads to the call to action copy on the end of the page. But if your about page isn’t supposed more sales-focused than resume-ish, where do you put all the nitty-gritty about where you studied, what you’ve done for your clients, how you cut your chops, and more? Enter the professional bio: you’re basically distilling who you are in a piece of copy for influencers, colleagues, and yes, maybe clients, too, to read about you.
So, how do you write this?
I got you! Walk through this 10-step formula to pull together your own professional bio, so you’re ready when the pitch opportunity comes.
What you get:
- Instant access to the 8-page digital download
- 10 steps to use to write your own professional bio
- A plug-and-play copy template for your professional bio, so you can insert your story simply
- My personal professional bio I've used for podcast interviews, conference organizers, guest blog opportunities, and more
This template is part of our signature Copywriting for Creatives Collection. It is included in the Copywriting for Creatives curriculum.