Your professional bio isn't just your about page copy.
As part of your online marketing, about page copy is geared towards sales copy. An about page showcases your credibility with a copywriting formula that leads to the call to action copy on the end of the page. But if your about page isn’t supposed more sales-focused than resume-ish, where do you put all the nitty-gritty about where you studied, what you’ve done for your clients, how you cut your chops, and more? Enter the professional bio: you’re basically distilling who you are in a piece of copy for influencers, colleagues, and yes, maybe clients, too, to read about you.
So, how do you write this?
I got you! Walk through this 10-step formula to pull together your own professional bio, so you’re ready when the pitch opportunity comes.
What you get:
- Instant access to the 8-page digital download
- 10 steps to use to write your own professional bio
- A plug-and-play copy template for your professional bio, so you can insert your story simply
- My personal professional bio I've used for podcast interviews, conference organizers, guest blog opportunities, and more