The Ashlyn Writes Shop

Public Relations Prep School


Learn how to get some ink on your brand—in all the right ways.

Magazines, blogs, TV spots, and podcasts: you know your creative small business is good enough to deserve some media coverage ... but uh, how do you make that happen? 

How do you write pitches that turn heads ... and when should you send them?

After working as a publicist both in a full-service communications firm and then for a chef and his 11 restaurants, I pitched and secured media coverage for brands I represented in publications from USA TODAY to Bon Appetit, local magazines and TV stations down the street.

Not only that, but as a journalism major, I've freelanced for outlets like Southern Living, Style Me Pretty, and—so on the writer's side, I learned what info I needed from brands and businesses I wanted to cover.

DIY your PR plan like a pro.

Grab my top 5 pitching and media-related templates, and settle in for a jam session with my friend Lisa Kirk, former editor at Southern Weddings magazine turned content marketing ghostwriter.


  • What journalists, reporters, and editors are REALLY looking for when it comes to content, and how you can help them out
  • Timeline wisdom for how far out to pitch
  • Tips for what to include in a pitch—down to my secret-sauce idea I used to easily and quickly lure writers with glossy brand images
  • My very own media and PR tracker, so you can swipe my Google Sheet system for keeping track of who I've emailed and who all my media contacts are
  • A 52-minute jam session with two writers who work with creative small business owners to get them noticed in the noisy media landscape

And more!