The Copy Bar™ by Ashlyn Writes

[PRE-SALE] Facebook Ad Copy Templates & Primer

$147

PRE-SALE ITEM: ITEM WILL BE DELIVERED BY SEPTEMBER 28TH

The inside of Facebook ads manager is confusing enough—

If you're gonna pay to play, better put out dang good copy.

A lot of us have at LEAST one purchase (right?) we’ve made and love thanks to a well-targeted, well-written ad.

But what we forget is that those are typically the result of multiple rounds of testing, until the ~chef's kiss~ combo of imagery, hook, body copy length, and headline struck gold.

If you're revving up paid traffic, and need to come up with the text to fill in that ad copy space ...

Simplify the ad copywriting process & see how to build around 4-5 different versions of an ad to test … JUST with the ad copy.

I’m creating this from in the weeds: I'm someone who's run ads for my own business since 2016, and my boutique agency has written 150+ variants of ads for Facebook and Instagram via our launch copy clients.

I've taught my client process to students and even on my YouTube channel, but here, I'm giving you the doc template I start off with on an ad campaign.

 

Now, you’re gonna have to put your personality in it, ok? Otherwise, it won't work.

But if you promise me that, I'll show you the psychology behind a multiple, test-ready versions of an ad campign that you can write it for YOUR specific audience: no one knows your offer, your story, your brand, your process, or your audience like you.

If you can take this template as a creative blueprint to flesh out with your unique brand, you'll have MULTIPLE hooks and angles to mix-and-match with imagery and start testing.

Don't try a spray and pray approach to your ad copywriting. It’s worth the extra effort to hit people *exactly* where they are in their buyer’s journey, which you can find by testing multiple hooks.

 

  • Instant access to the template in a beautiful PDF digital download file format (compatible with PDF reader programs, like Preview, Adobe Acrobat Reader, etc.)
  • Additional access to the template in Word Doc file format (easy to copy/paste and edit text in a program like Google Docs, Pages, Word, OpenOffice and other office suite programs)
  • Access to the Over-the-Shoulder Copy Crafting™ tutorial to help you get started with the template, so you can understand how to add in your voice and style
  • Future template updates
  • The 4 Types of Ad Angles—from Dealer's Choice to the How-to—and details on how fill in the long-form ad template ... and cut it down for a short-form option to test
  • Multiple examples pulled from past ad campaigns we've written
  • A template and how-to for writing the bottom of the ad (spoiler alert: I start here, and I'll tell you to start here, too)
  • BONUS tips and best practices for imagery, top resources for stock photos, and MORE

I’d like to talk to a real human for some help. How do I do that?

Great! Simply email support@ashlynwrites.com, text 678.902.4624, or hit the Veuve Cliquot-yellow “contact us” button at the bottom of the screen. Someone from the team will be in touch to serve you within 2 business days. We cannot guarantee a German Shepherd won't make a cameo in any voice or video response. #officedogs 

I have my own unique brand voice and style. Can I still use your copywriting templates?

Absolutely. These copywriting templates in fact work best if you add in your own style. Our philosophy is that know/like/trust factor you're working to build with your audience is going to break down the minute they sniff out an imposter, so expect templates to be more "themeplate" style: you'll see voice-y examples, but you'll understand the psychological goal and reasoning behind the copywriting formulas. That's going to enable you to add in your own flair. The Online Brand Voice Vibe Quiz will walk you through how to highlight your own voice and adjust templates for your business use.

Exactly what happens after I purchase this?

Check your inbox—internet fairies will make sure your receipt and order hits your inbox. Your order arrives digital download-style, so get ready to download files to your device and pop them open for use.

Inside your zipped file, you'll find plenty of instructions to peruse, plus the Over-the-Shoulder Copy Crafting™ tutorial where you'll learn how to make the most of your new template.

What makes you qualified to help me DIY my sales copy?

Most copywriting templates haven't been tested and proven quite as much as mine have. Since 2016, the agency side of Ashlyn Writes has operated as my "lab"—a team of copywriters and I write email funnels, sales copy, and websites for creative entrepreneurs. I don't pull templates out of my bootie. Instead, I take what I'm testing and finding works for clients, then "templatize" that to sell in the shop.

I worked in corporate marketing drafting website and email copy for Fortune 100 companies for years prior to starting my own business.

The Copy Bar shop has had more than 2,000 individual purchases of copywriting templates—that's a lot of feedback to take and apply. ;)

What if I need extra eyes and support on this—is it possible to book Ashlyn to review my work?

Sure thing! That’s what Strategy Calls are for. Book one here and I’ll go to town on your work, so you can install and launch stat.

What if this template ends up not being a good fit for my business?

We get it, sometimes things don't work out. That's why we offer a 7-day no-hassle refund for any reason. You don't have to show us anything. You don't have to prove anything. We'll ask you some simple admin questions to get your refund processed and the funds will be back in your account within 6 business days.

Listen, we sometimes sweat buying JEANS online: it's totally understandable to feel 🤷🏻‍♀️ when it comes to purchasing a digital download. Plus, with two feet firmly planted in the online business world, we get our panties in a wad about miserable customer service, too.

So, we set out to make a refund policy that is YOU focused.

To read the full terms and conditions of your purchase, please click here.

For all products sold in The Copy Bar®:

Our no-hassle, 7-day AW test drive policy means that if you are not satisfied, for any reason, we’ll work with you to make sure you’re happy, even if that means a full refund.  

For any Services, such as participation in a group program like Copywriting for Creatives™, consulting, or agency services:

The Ashlyn Writes™ team stands (proud dance mom style) behind what we've built. If you feel that Ashlyn S. Carter LLC dba Ashlyn Writes™ and/or The Copy Bar® has not performed its work in a professional and ethical manner, you may request a refund of any payments made in the outlined days prior to your submission of evidence. Please read full terms and conditions here.

Join more than 2,000 creative entrepreneurs getting strategically sweet-talking conversion copy to stand out—and sell—from The Copy Bar™.

Instant Access

Hit "order", and they're off—the internet fairies we hired, that is. Expect an emailed receipt + your digital download to arrive in your inbox in minutes. Files come in a zipped format ready for you to ~zhush~ in your brand voice and install at your convenience.

Trustworthy Check-out

Weird internet-y payment gremlins beware: we know you don't want no scrubs on your bank statement that leave you scratching your head or creeping into your hard-earned cash stacks. Enjoy multiple payment plan options, Paypal, and other forms of secure payment at checkout.

Simplified Returns

Listen, we sometimes sweat buying JEANS online: it's totally understandable to feel 🤷🏻‍♀️ when it comes to purchasing a digital download. Our no-hassle, 7-day AW test drive policy means that if you are not satisfied, for any reason, we’ll work with you to make sure you’re happy, even if that means a full refund.


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